August 2014 Print

President's Message

Welcome to the 2014-2015 Year

We’re very excited about the upcoming year of programs and activities. Our theme this year is, “The Digital Revolution”, and I want to cordially invite all of you to join us as we learn, grow, and generally have fun together. 

Let me mention a couple of things to note as we kick off this AMA-year. First, while it’s still a work in progress, we’re pleased to announce that we have a new website! We’re very excited about all the new opportunities this site presents.

Second, we’re going to continue raising the bar in our event programming. We’re kicking off with what I expect to be an incredibly informative program next Tuesday 8/19 on SEO, Google’s latest algorithm, and effective writing for the web. We’ll be following up next month with a panel discussion on the most effective ways to integrate sales & marketing. We’ve also been fortunate to partner with the Boar’s Head Inn again this year to serve as the venue for the majority of our programs.

Finally, we’ve taken a big step in designating two separate “sub-chapters” within our overall organization. TheValley AMA” subchapter will plan, host, and execute programs primarily for our members in the Shenandoah Valley, while the “Cville AMA” subchapter will host and execute programs primarily for folks in the Charlottesville vicinity. (By the way… as a Central Virginia AMA Member, you’re invited to attend all the events regardless of which subchapter hosts them.)

A great big thank-you in advance to all of our awesome Board Members, Volunteers, and AMA Members for the awesome year that we have before us.

Larry Miles, President of Central VA AMA, McClung CompaniesLarry Miles, President
[email protected]


Membership Report

Why join CVAAMA?

As one of the largest marketing associations in the world, the American Marketing Association has the clout to provide the best in programming for you and your chapter. Both national and local programs are available, many on demand. Some of last year’s hottest and best-attended local events included Professional Image in the Age of Social Media, and High Impact on a Low Budget: How to Maximize your Facebook Effort, which was standing room only.

And speaking of standing room only, what better way to network with marketing peers than at these local CVAAMA events? Our chapter hosts regular networking events so that you can meet local marketing leaders. Not to mention, CVAAMA leadership is comprised of local marketers a variety of expertise from printing to marketing consulting and beyond, they know their stuff.

Becoming a member can move your career forward by connecting you with marketing knowledge, high-quality training, the latest tools and tactics, exposure to leading-edge thinking, and unparalleled peer networking. So what are you waiting for? Join today!

John Hayes, Central VA AMA Membership ChairJohn Hayes, Membership Chair
[email protected]


EMMAs Report

Congratulations to the 2014 Excellence in Marketing Award Winners

Annually the EMMAs recognize the amazing talent and creativity we have within the Central Virginia area. This past spring, we took the entries up to Washington D.C. for blind judging.  The judges evaluated each entry based on the objective of the project, strategy, methodology, and results. CVAAMA presented the results with a Gala held in downtown Charlottesville at the Old Metropolitan Hall. Attendees had the opportunity to see the entries displayed around the room, enjoy some food and fellowship, and celebrate as the winners were announced. Another round of applause to our 2014 winners:

  • Broadcast: Lynchburg College (Lynchburg College Commercial)
  • Cross Media: UVA Student Affairs (UVA Handbook & Website for Parents)
  • Digital Marketing: Mountain High Media (Infamous Stringdusters: American Rivers Tours)
  • Logo Identity: Watermark Design (The Boneyard Winery Identity & Packing)
  • Print Collateral: McClung Companies (Donnatal Mailing Campaign)
  • Website: The Ivy Group (ASWB Website Redesign)

Our overall winner selected by the judges was McClung Companies! Thank you again to everyone who entered. We’re looking forward to the upcoming year to showcase the great work in this area. Be thinking about which projects you’d like to submit for the 2015 EMMAs and we look can't wait to celebrate with you next spring.

Carmen Badinelli, EMMA Chair, Target Corp.Carmen Badinelli, EMMAs Chair
[email protected]


Events & Resources

Upcoming Events & Webinars in August

Google SEO event

8/19 – {Event} Maximize Your Website's Exposure with the Right Content
Janet Driscoll Miller (Marketing Mojo) and Jessica Johnson (Newswise) will discuss Google's SEO updates and how to write for maximum exposure.

8/21 – {Webinar} New Ways to Deliver Content that Drives Engagement
Looking for new ways to deliver content and drive engagement throughout the buying process? Register for this AMA webinar.

8/28 - {Webinar} Behavioral Marketing: The Science of Lead Scoring
Learn how to apply lead scoring to cultivate a tight relationship between sales and marketing by identifying hot leads ranked and scored based on a profile characteristics and tracked online behavior.