November 2014 Print

President's Message

The calendar year is winding down, but out “Marketing Year” is just hitting its stride. For those who’ve been unable to make our events you’ve missed some great content so far— based on the rave reviews from those who attended! But not to worry, since we have much more in store. As you read through the rest of this newsletter you’ll learn about two of our upcoming events, a partner event, and an upcoming AMA conference. Additionally, I’d be remiss if I didn’t remind everyone to start thinking about your EMMA Awards entries for 2015. First call for entries is just around the corner in January! I truly hope to see you all at our event this month focusing on inbound marketing, and let me be the first to say it... Happy Thanksgiving. —Larry Miles, Central VA AMA President

Explore the Future of Business Space

Thursday November 6, 2014 at The Haven

Charlottesville Business Innovation Council Event—here is a revolution in how start-ups and established businesses, schools, and other organizations view and use working space. A panel of experts in working space issues representing business, government, and education, will come together for a vital discussion on what kind of infrastructure our community needs to incubate entrepreneurs and to accelerate business growth.

Full Details and Registration Information 

New Digital Tools to Grow Your Business

November 18, 2014 at Boar's Head Inn

Whether you’re marketing to consumers or to other businesses, inbound marketing provides an ROI-rich environment to generate leads and convert prospects into clients and customers.This presentation will provide you a road map for best practices in inbound marketing, including how to create and promote web-based content to attract prospects, and how to use automation marketing software to nurture and convert prospects into customers.

About the Speaker: Stephen Moegling

Central VA AMA speaker will discuss inbound marketing

Stephen Moegling (@stephenmoegling) is a partner at Franklin Street, a healthcare branding consultancy. He works with the firm's clients on brand positioning, service line marketing, and digital patient acquisition strategies. Stephen is also the editor of Franklin Street's blog, The Next Idea, one of the highest read health care marketing blogs in the country. He is a past speaker at SHSMD, The National Council for Behavioral Health, The Healthcare Marketing Summit, and regional healthcare marketing conferences. Stephen has also written for Healthcare Marketing Report and has provided trends analysis for Modern Healthcare. Outside of Franklin Street, Stephen is a fitness and wellness enthusiast and is working on a novel.

Register for CVAAMA's Inbound Marketing Event

10 Trends to See, Watch, and Act On

January 20, 2015 at Boar's Head Inn

As we begin 2015, this program looks at 10 trends marketers and CEOs alike need to think about to position their organizations for success in our rapidly changing business landscape. Join us to learn what we need to see, watch, and implement this year.

About the Speaker: Daria Steigman

 Daria Steigman, founder of Washington DC's Steigman Communications, is a business and marketing strategist who has spent 25 years helping companies and other organizations engage effectively with their many stakeholders. She has provided strategic counsel on community outreach, conducted business strategy and messaging workshops, developed digital strategies, and created newsletters, marketing materials, and other content to build brand awareness, mobilize support for key initiatives, and achieve other core business goals.

Ms. Steigman is the author of Independent Thinking, a blog which focuses on the business of running a business, entrepreneurship, communications, social media, strategic thinking, and what she calls “Independent Thinking.”

An honors graduate of the University of Chicago, Daria holds a master’s degree in industrial and labor relations (MILR) from Cornell University. She also holds a master’s degree in liberal studies (MALS) from Georgetown University.

Register now for 10 Trends CVAAMA Event

High Five Conference

Feb 25-26, 2015 in Raleigh, NC

If you consider yourself a marketer, and by that we mean strategist, communicator, designer, creative director, product manager, developer, writer, and everyone in between or on the periphery, Triangle AMA's High Five Conference is for you. You’ll be surrounded by other creative thinkers craving collaboration to make new ideas happen, just like you.


At High Five, learn about teamwork, partnership and collaboration in new and unexpected ways to truly achieve marketing and creativity symbiosis:

  • Enhance your knowledge of marketing and creative strategies
  • Gain real, actionable and prescriptive insights to apply to your work challenges
  • Collaborate and innovate in ways that break down functional silos
  • Reverse roles to truly understand and appreciate each other’s processes


"I went to last year's conference and it was awesome! I learned so much and I'd love to get a caravan of CVAAMA folks to go down next year."
MJ Arquette, Creative and Digital Marketing Manager, Boar's Head 

“The conference is local, highly affordable and has a very compelling agenda. By having my team and my peers all here together, we can cover more ground and take away more insights.”
Jennifer Abraczinkskas, Director of Marketing, Genworth

“We are looking forward to participating in sessions presented by industry luminaries and meeting other local marketers doing extraordinary things to drive awareness, revenue and raving fans.”
Kelley Crawford, Director of Marketing, Facility Dude

“High Five seems to ‘get’ the modern creative worker. We have to understand the message and the medium, and High Five makes that connection. And it’s local – bonus!”
Laura Hamlyn, Manager, Global Content, Red Hat

Register now for High Five Conference