Are demographics dead? Building Market Strategy in 2015

August 18, 2015
5:30 PM to 7:30 PM

Learn about ways to get to know your customers that informs strategy development and execution.

Most of us hear, “Bring me sales.” What they are really saying is, “Find more customers like I have.” Knowing your consumers and their needs drive effective brand, marketing, and communications strategies. Since “Demographics are dead,” according to AdWeek and Trendwatching.com, we will look at ways to get to know your customers that informs strategy development and execution.

About Presenter Wendy Roan

CVAAMA presenter Wendy RoanWendy Roan is a customer growth strategy consultant based in Washington, DC who is known for building brands, strengthening loyalty, and positioning organizations and places as category leaders. She is a principal at The Roan Group, a strategy consulting firm specializing in branding, loyalty, planning, and analytics. Prior, she held national marketing and sales roles at CIGNA, Community Health Charities National, and Proctor Financial Insurance Corporation. As former head of AMADC’s membership, AMA’s 4th largest chapter, her team of 28 marketing, sales, and research volunteers grew membership 8.5% in 2 years.

Connect with Wendy on LinkedIn.

Tickets

$15.00 AMA Member

$25.00 Non-Member

$5.00 Student

Location

Boar’s Head Inn (Hearth Room)
200 Ednam Drive
Charlottesville, VA 22903
http://www.boarsheadinn.com

Directions