Love Your Users: Website UX that works for both your brand and your users

March 19, 2019
5:30 PM to 7:30 PM

Two user experience (UX) designers will talk about how to avoid common pitfalls and make sure your customers leave your site feeling valued and respected…so they keep coming back.

When purchasing a Netflix subscription, did you miss the lower priced option because it was located on a separate page than the higher priced options? Have you ever mistakenly purchased a movie on Amazon when you only intended to rent it? While perhaps generating short term gain, both situations erode the brand experience. Are there similar things on your site that may unwittingly leave customers with a bad impression of your business?

What You’ll Learn

  • How to recognize bad user experience designs that will impact your customers’ perception of your brand
  • The consequences of bad user experience on your brand
  • Tips for improving your site design to build customer loyalty and strengthen your brand
  • How to be an ethical designer. What to keep in mind when making decisions about your site

Meet the Speakers

Chris O'Brien UX designerChris O’Brien (@ChrisOB05872819) has been with higher education software company Jenzabar since 2001, serving as an application architect, product manager, UX/UI designer, and now as the UX team founder and lead. His user-centered approach drives his work with web accessibility and design systems and he's excited to see where his passion will take him next. Connect with Chris on LinkedIn

Katherine Yoder UX designer

After graduating with a BA in Women’s Studies, Peace Studies & Psychology, Katherine Yoder (@katherine_yoder) received her degree in Fashion Design from Parsons School of Design and spent 10 years designing clothing for Eileen Fisher in New York. While at Eileen Fisher, Katherine discovered UX Design and got her UX certification at General Assembly. She has designed native apps at Ghost Note Agency and LivingSocial in Washington DC and is now a UX Designer at Jenzabar in Harrisonburg. Connect with Katherine on LinkedIn


$10.00 AMA Member

$20.00 Non-Member

$5.00 Student


Studio IX
969 2nd St SE
Charlottesville, VA 22902