Good Decision Making - How Strategy Unleashes your Organization's Potential


January 15, 2019
5:30 PM - 7:30 PM
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Studio IX
969 2nd St SE
Charlottesville, VA 22902

Many businesses have something truly special that can help them grow and build profits but don’t know how to uncover those strategic assets. As result, they, unfortunately, spend a lot of money on the wrong things (especially when it comes to marketing) without ever creating long-term value nor securing a competitive advantage. Many employees are not empowered by their strategy to unleash their innovative potential or make good decisions. In this humorous and energetic presentation with guest speaker David Deaton, we will discuss how strategy and strategic planning can help your company not only see the big picture but also connect point A to point B.

What you'll learn:

  • How to build your business or brand on a strong strategic footing
  • How strategy informs marketing and why that’s important
  • How to spend your company’s precious resources in the right way to maximize change, sales or capacity
  • How you can use strategy to empower staff, enable better, faster decisions, increase productivity, and create long-term value

About the Speaker

Guest speaker David DeatonDavid Deaton, founder of Deaton Group, LLC, has over two decades of experience transforming organizations through strategic planning, market research, and effective execution. As the former Director of Strategy and Market Research for the CFA Institute Asia Pacific region and then Globally, David has extensive experience in both qualitative and quantitative market analysis with strong multi-cultural and -national understanding. During his tenure, David has led strategic planning sessions in Argentina, Brazil, Uruguay Mexico, Canada, Cyprus, Greece, Hungary, Bahamas, China, Indonesia, Malaysia, and many cities throughout the United States. 

With the mission to empower success, Deaton Group has partnered with organizations ranging from startups and nonprofits to global conglomerates to improve growth, manage change and transformation, establish missions and organizational designs, harness innovation towards success and aid organizations develop strong strategic foundations to build and sustain their brands.

In addition to leading Deaton Group, David is also the director of Charlottesville Alliance FC, a nonprofit semi-professional soccer team competing in the NPSL which aims to help underprivileged youth in Charlottesville, VA.



$10.00 AMA Member

$20.00 Non-Member

$5.00 Student