Pro Tips for Social Media & Blog Content


April 16, 2019
11:45 AM - 1:00 PM
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Studio IX
969 2nd St SE
Charlottesville, VA 22902

You’ve only updated your organization’s blog or social media account twice in the last year and they’re ghost towns. You’re out of content ideas. Your numbers are near zero. Do any of these scenarios sound familiar?

Join us on April 16 for some pro tips and to exchange ideas with other marketing professionals. Our events are intimate, so feel free to share your specific challenges with our speakers for a group discussion!

What You'll Learn

  • How to decide if you should save a failing account
  • When to redesign/refresh
  • Which metrics you should care about
  • How to grow your presence, even on a shoestring budget
  • Content for 2019 and beyond: best practices


Emily Patterson, founder of Bee Measure agencyEmily Patterson (@EmilyLPatterson) is the founder of Bee Measure, an agency that helps nonprofits use data to create more effective websites and digital marketing campaigns. She started the company in 2016 by drawing on her experience at Public Broadcasting Service and Better Business Bureau. Emily believes that data can help organizations of all sizes work smarter and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling Charlottesville’s many breweries. Emily is also a PMI-certified Project Management Professional.

Megan Rowe, online marketing specialist and writer and UVAHSMegan Rowe (@cvillemegan) is an online marketing specialist at UVA Health System. In this role, she serves as the editor of Healthy Balance, the Health System’s consumer-facing blog, and does strategy and content for the Health System’s social media accounts. She’s also a member of the Central Virginia chapter of the American Marketing Association. Megan is a graduate of Virginia Tech and dabbled in newspapers before coming to work at UVA 11 years ago.


11:45 - 12:00 - Registration & Lunch Pick-up
12:00 - 12:45 - Presentation
12:45 - 1:00 - Q&A


$10.00 AMA Member

$20.00 Non-Member

$5.00 Student