Are Your Neglected Blogs and Social Accounts Worth Saving?

October 30, 2018
5:30 PM to 7:30 PM

CANCELLED, POSTPONING UNTIL 2019. You’ve only updated your organization’s blog or social media account twice in the last year, and they’re ghost towns. You’re out of content ideas. Your numbers are near zero. What to do?

Speakers Emily Pattern and Megan Rowe will help you evaluate your failing accounts and decide if they’re worth saving, and if so, how.

What You'll Learn

  • How to decide if you should save your account
  • How much you should redesign/refresh
  • Which metrics you should care about
  • How to grow your presence, even on a shoestring budget
  • Content for 2018 and beyond: best practices

Speakers

Emily Patterson, founder of Bee Measure agencyEmily Patterson (@EmilyLPatterson) is the founder of Bee Measure, an agency that helps nonprofits use data to create more effective websites and digital marketing campaigns. She started the company in 2016 by drawing on her experience at Public Broadcasting Service and Better Business Bureau. Emily believes that data can help organizations of all sizes work smarter and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling Charlottesville’s many breweries. Emily is also a PMI-certified Project Management Professional.

Megan Rowe, online marketing specialist and writer and UVAHSMegan Rowe (@cvillemegan) is an online marketing specialist at UVA Health System. In this role, she serves as the editor of Healthy Balance, the Health System’s consumer-facing blog, and does strategy and content for the Health System’s social media accounts. She’s also a member of the Central Virginia chapter of the American Marketing Association. Megan is a graduate of Virginia Tech and dabbled in newspapers before coming to work at UVA 11 years ago.

Location

Studio IX
969 2nd St SE
Charlottesville, VA 22902
http://www.studioix.co

Directions