Brand YOU: Personal Branding in the Digital Age

November 19, 2018
5:30 PM to 7:30 PM

Join branding and marketing leader, Dalton Dorné, for this session to understand how to build your brand and stand out in today’s digital world.

In today’s "always on" digital age where social media blurs the line between our personal and professional lives, our personal brand is already being created whether we control it, or not.

In this talk, you’ll:

  • Learn how to do a brand audit on yourself—your story is already being told!
  • Begin to map out your core brand attributes, and determine what "brand you" really means
  • Get ideas for building your brand online to ensure a cohesive, consistent story

Meet the Speaker: Dalton Dorné

Dalton Dorne, personal branding presenter for AMAAs chief marketing officer, Dalton (@daltondorne) is responsible for elevating the Elite SEM brand and setting the growth strategy for the company. A seasoned global B2B marketer, Dalton was previously the head of marketing for Merkle in the Americas, where she increased the number of leads, pipeline, and revenue, through award-winning campaigns such as Merkle’s annual Digital Bowl report. 

Before this, Dalton was the CMO of RKG, a search and digital agency acquired by Merkle in 2014. Over the course of her career, she was the CMO & Head of Social at Havas PR and Havas Health, and spent 12 years in Asia in business development and marketing roles at Havas Worldwide and Ogilvy. A mandarin speaker who spent a decade in China, Dalton has worked with clients such as Lenovo, Unilever, J&J, Pernod Ricard, Anna Sui, Coca-Cola and Avocados from Mexico.

In addition to running a high-performing marketing team, Dalton is passionate about women in leadership and technology and has spoken on the topic at Google Marketing Next, and mentors women in the industry. In 2017 she was named to the Direct Marketing News Marketing Hall of Femme, Women to Watch list, joining an elite group of women who represent a diverse set of industries and companies.

Connect: linkedin.com/in/daltondorne

Tickets

$10.00 AMA Member

$20.00 Non-Member

$5.00 Student

Location

Studio IX
969 2nd St SE
Charlottesville, VA 22902
http://www.studioix.co

Directions