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Marketing Musings: February 2016

Posted by admin on 02/08/2016 12:00 am  /   All Articles, Resources & Blogs

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. Tumultuous Twitter? The last few weeks have been rough in the Twitterverse. In January, the reorganization of upper management spurred departures by 5 key executives and over the past couple of days, you may have noticed #RIPTwit...

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Valley AMA Hits 2016 Running with Its Spring Speakers Series

Posted by admin on 01/13/2016 12:00 am  /   Resources & Blogs

Harrisonburg, Va — The Valley subchapter of the American Marketing Association is proud to be hosting three amazing speakers who are willing to share their expertise with Valley AMA members in spring 2016. Shenandoah Marketing Events: February-April 2016 What Every Marketer Needs to Know Abo...

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Quick Marketing Lessons from 2015

Posted by admin on 12/29/2015 3:23 pm  /   CVAAMA News

As we look forward to another great year of events and speaker presentations in 2016, we wanted to take a quick look back at 2015. This year we had great events every month with presenters from across the region and neighboring states. We heard many critical insights and proven techniques for reachi...

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Marketing Musings: November 2015

Posted by admin on 11/30/2015 12:00 am  /   All Articles, Resources & Blogs

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. Red Cup Rumble Just when I didn’t think we could talk about Starbucks any more (and I’m a fan of the brand–gold card and all!), they put our Peppermint Mocha in a red cup and wham, the controversy of the century...

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Marketing Musings: October 2015

Posted by admin on 10/19/2015 12:00 am  /   All Articles, Resources & Blogs

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. Your Brand + New Facebook Emoticons Earlier this month, Facebook previewed six new emoticons that will potentially join the ‘Like’ button as responses to content. They are: "love," "haha," "yay," "wow," "sad," and "an...

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Valley AMA Honors the Man Behind Harrisonburg’s Downtown Rebirth

Posted by admin on 10/15/2015 12:00 am  /   All Articles, CVAAMA News

Eddie Bumbaugh named the Valley AMA Marketer of the Year Eddie Bumbaugh, Executive Director of the Harrisonburg Downtown Renaissance (HDR), has long been a beloved and honored figure in the Harrisonburg area. On Wednesday, October 13, the Valley AMA (a subchapter of Central Virginia AMA) made it of...

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A Look Inside: AMA’s 2015 Annual Conference

Posted by admin on 10/14/2015 12:00 am  /   All Articles, Resources & Blogs

By Sarah Elson-Staniunas, Director of Business Relations, Massanutten Resort The American Marketing Association’s annual conference just wrapped up at the end of September. I had the opportunity to attend this fantastic event, while scoping out Austin, TX. The agenda and speaker lineup was on...

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