Quick Marketing Lessons from 2015

As we look forward to another great year of events and speaker presentations in 2016, we wanted to take a quick look back at 2015. This year we had great events every month with presenters from across the region and neighboring states. We heard many critical insights and proven techniques for reaching and engaging potential customers–and more importantly, how to get them to buy our products and services.

Marketing Insights from Each Presenter/Event

“Impressions” mean nothing – they are a vanity stat- it’s conversions that count.
@ShadeWilson, Elevation – Richmond

Don’t write for search engines, write for people. Develop personas and stories.
@RickWhittington, Whittington Consulting – Richmond

Content marketing is a long-game, if you want to sell something immediately…go to Craigslist.
@johnvlane, Centerline Digital – Raleigh-Durham

Marketers need to consider demographics and lifestyle segmentation – and determine their unique offering. 
@WendyRoan, The Roan Group – Arlington|

Google analytics is “data awesomesauce.”
@MarketingMojo, Jenny DeGraff and Adam Smith, Marketing Mojo – Charlottesville

We process photos 60,000 times faster than text.
Tod Cohen, Tod Cohen Photography – Charlottesville

With video, shorter is better, unless it’s not. 
Video Event Panelists: Blake DeMaso, Dan Fellows, Joey Groah, Andy Vanhook

86% of consumers who have experienced personalization say it influenced their buying decisions.
@dariasteigman, Steigman Communications – Washington DC

5 More "Ahas" to Take Away from 2015

And, some more insightful stats from our 2015 presentations – in no particular order

  • Do a few things well.
  • Know when to stop talking.
  • Motherhood is the No. 1 trigger for social media usage.
  • Amazon is the third most popular search engine (1. Google, 2. YouTube, 4. Twitter).
  • Average shopper uses over 10 content sources to make a buying decision.

To those of who came to hear our great speakers – thanks and hope to see you again in 2016. And, if you missed our events in 2015, we hope we’ll see you soon. Our events are fun, educational and occasionally surprising!

Best wishes for 2016.

Peter Jump
Central Virginia AMA Programming Chair