Awards Celebrate Marketing Excellence in Virginia
Central and western Virginia businesses, universities, and agencies celebrated their successes at the 2019 Excellence in Marketing Awards (EMMAs) gala on May 9.
The Central Virginia chapter of the American Marketing Association (AMACVA), which covers a large part of Virginia including Charlottesville, the Shenandoah Valley, Lynchburg, Farmville, Roanoke, and Blacksburg, hosted the event. There were 29 entries across eight categories.
The winners are:
Marketer of the Year: Sarah Elson, Director of Business Relations at Massanutten Resort
Marketer of the Year recognizes someone who stands out through both work and community service. Sarah’s nominee noted that “to her, there’s nothing more important than to be, and stay, involved with the community through extensive dialogue, service, learning, and sharing.”
Sarah (@Sarah_Elson) moved to Virginia in 2005 and started Massanutten’s marketing and public relations department from the ground up. Through Sarah’s leadership, Massanutten has received more than 20 local and national awards and accolades over the last couple of years.
Sarah also works tirelessly to engage travelers, including leading events with local restaurants, a “Share the Love” social review program, and the creation of a resort app. Through Sarah’s leadership, Massanutten has received more than 20 local and national awards and accolades over the last couple of years.
Sarah has organized a number of music, food and running events at Massanutten that benefit Shenandoah Valley nonprofits and organizations. In her 12 years at the resort, these events have raised more than $1 million for community organizations.
Campaign: Mary Baldwin University in Staunton, for its “The Mary Baldwin Miracle” undergraduate recruitment campaign
Experiential Graphic Design: Iconograph in Charlottesville, for its signage for the Greer Environmental Sciences Center at Virginia Wesleyan University
Logo Design: Hive Creative Group in Crozet, for logo design of the BeHeardCVA survey panel
Print Collateral: VMDO Architects in Charlottesville, for its ETHOS internal print publication
Social Media: Massanutten Resort in McGaheysville, for the “Christmas in July” Facebook campaign
Video: Mountain High Media in Charlottesville, for the “Inspiration from UVA Engineering” video
Website: Mary Baldwin University in Staunton, for its website redesign
#AMACVA president Julia Prince noted the community’s diverse talents and skills. "Year after year, local marketers are raising the bar with the quality of work they're producing,” she said. “Congratulations to all of our award recipients and thank you to everyone who celebrated with us at the gala."