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EMMAs 2017: Winners

Posted by admin on 11/20/2017 12:00 am  /   All Articles, EMMAs

Local Marketers Celebrate Campaign Excellence

The American Marketing Association — Central Virginia Chapter (AMACVA) hosted its annual Excellence In Marketing Awards on Thursday, November 16. The "EMMAs" recognized local organizations for digital and print ads, videos, product package design and other aspects of marketing campaigns.

EMMAs 2017 winners

“We received 32 entries this year, up from 22 last year. This made the awards even more competitive, and there’s a lot of creativity and quality behind these campaigns,” AMACVA President Julia Prince said. “The results showed that they really made a difference in establishing an identity and driving sales for local businesses.”

Marketing awards ceremony at The Local

The winners are:

Marketer of the Year: Janet Driscoll Miller, President and CEO of Marketing Mojo
Janet founded Marketing Mojo, a digital marketing agency in Charlottesville, in 2005 and continues to serve as president and CEO. She leads a staff of 13 people and specializes in search engine optimization and digital advertising. She also speaks at many marketing conferences and is a columnist for the online publication Search Engine Land. Janet also logs over 500 hours a year in community service. She leads two local Girl Scout troops and has taught girls small business skills, SEO, Google Adwords and more. She regularly guest lectures for marketing classes at the University of Virginia and James Madison University, helping college students understand SEO and paid search ads.

Broadcast Marketing
Silverchair, for its “Working at Silverchair” employee recruitment video

Experiential Graphic Design
Iconograph, for stairwell architectural graphics at the Liberty University Science Hall

Integrated Marketing
Mountain High Media, for a print and digital campaign for the Bundoran Farm community

Logo Identity
Eddy Communications, for the Virginia’s Crossroads logo

Online Marketing
UVA Health System, in collaboration with Paladin Media Group, for an online video campaign about a UVA long-distance runner’s foot surgery

Package Design
Mountain High Media, for the Bold Rock Hard Cider 15-pack can design

Print Design
Silverchair, for its company branding guide and poster series

Massanutten Resort, for its website redesign

EMMAs Supporters

The EMMAs wouldn’t happen without our judges, sponsors, and this year's wonderful emcee Andrea Copeland-Whitsett, the Director of Member Education Services at the Charlottesville Regional Chamber of Commerce!

Entry Judges

Event Sponsors

About AMA Central Virginia Chapter

Nationally, the American Marketing Association (AMA) is recognized as one of the largest professional associations for marketers. A respected 501(c)(3) non-profit, the Central Virginia chapter of the AMA is comprised of businesses, advertising agencies, marketing professionals, consultants and freelancers throughout the Charlottesville, Harrisonburg, Lynchburg, Staunton, Waynesboro and Blacksburg areas. The organization's mission is to serve as a forum to connect like-minded individuals and foster the sharing of knowledge, as well as be the trusted, go-to collaborative resource for marketing in the Central Virginia region. The chapter often hosts educational events in Charlottesville.

Attendees at the Excellence in Marketing Awards Gala