9 Take-aways for Using Video on Social

using video on social

Below are the top take-aways from our 5/17 panel discussion on 5/17: Using Video Effectively on Social Media.

1. No one turns on the volume for video.

It's very likely that users watching your video on Instagram and Facebook will be watching it on mute, so consider including captions or making sure that the video content makes sense without sound.

2. Video on social media is all about creating an authentic experience.

You have 5 seconds to make an impression.

3. People don't expect high quality video on social media, especially for live videos.

So, take advantage of your smartphone.

4. Facebook gives preference to their own (native) videos.

Upload your video directly to the various social media platforms. Continue to use YouTube or Vimeo to embed on your website, though.

5. Facebook recommends 10-20 minutes minimum for Facebook live videos.

Video feed on Facebook counts as a view after 10 seconds.

6. Upload your e-mail contacts to your Facebook page to do some direct ad targeting with Custom Audiences.

7. Push content, not advertising.

8. Think like a consumer, not a marketer.

9. Know you audience to know what platform work the best.

Popular social media platforms that support video include: Facebook, Snapchat, Instagram (videos up to 1 minute), and Periscope.  

Connect with the Panelists: Megan, Skylar, and Joey

Connect with Megan Rowe on LinkedIn and Twitter (@cvillemegan)
Connect with Skylar Frederick on LinkedIn and Twitter (@StyledBySkylar)
Connect with Joey Groah on LinkedIn and Twitter (@goDIGICO)

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Contact Eric Branch at to learn more about the conference and event spaces available through the UVA Inn at Darden.