See It, Feel It: Experiential and Tactile Marketing

April 18, 2017
5:30 PM to 7:30 PM

Marketing professionals from Iconograph and Mountain High Media share their experiences and insights on experiential marketing and package design.

The event has been postponed to June.

About the Event

Whether we recognize it or not, marketing shapes our every experience. From the packaging of our morning coffee, to what we see and hear on our commute, to the spaces we work and dwell in. We make consumer choices and feel the effects of marketing, but how do you create these experiences on the other end?

2016 EMMA winners Brittney Butler (co-founder of Iconograph) and Travis Searcy (creative director at Mountain High Media) team up to discuss the visual aspects of marketing. Brittney's presentation will explore experiential/environmental design and Travis will cover the package design process, from concept to market.

Directions to Classroom 40

Our event space is generously provided by the Inn at DardenPark for free in the Darden School Garage. Classroom 40 is located on the ground level of the Classroom Building (view this map of Darden's interior for guidance).

Inn at Darden

Meet the Speakers

Brittney ButlerBrittney Butler is the Co-Founder of Iconograph, a design studio specializing in environmental graphic design and branding. Iconograph creatively bridges the gap between human interaction with the built environment through the use of color, signage, materials, exhibits, wayfinding, theming, and digital interaction to evoke and create emotion, teachable moments, and deep content that directly relates to the architecture around it.

Space design 

Travis SearcyTravis Searcy is the Multidisciplinary Creative Director at Mountain High Media with over fifteen years experience in advertising, branding and brand positioning, digital media, website development, publishing, print collateral, package design, product launch and marketing strategy.

beer label design


$20.00 Non-Member

$5.00 Student


Darden School of Business (Classroom 40)
100 Darden Blvd
Charlottesville, VA 22903