Downtown Harrisonburg: From a Lost Cause to a Revitalization Success

October 13, 2015
3:00 PM to 5:00 PM

Learn how Harrisonburg's Downtown has used effective branding and marketing strategies to revitalize the area.

Join us on the 13th, and get inspired to revitalize your own brand!

Learn how in 12 years Harrisonburg Downtown Renaissance effectively used branding and marketing strategies to transform the downtown from so-called “hopeless” to national prominence. Take home valuable ideas and insights to grow your business or organization.

If you spend time in downtown Harrisonburg, you’ll no doubt notice the downtown’s recent rebirth. Businesses are opening and thriving, events are drawing ever greater crowds, and the streets are full of people. How did this come about?

Eddie Bumbaugh, Executive Director of Harrisonburg Downtown RenaissanceJust ask Eddie Bumbaugh, Executive Director of Harrisonburg Downtown Renaissance and one of the primary architects of its transformation. Eddie’s love for Harrisonburg’s downtown has deep roots, starting in childhood when his father ran a downtown business. He'll walk us through the branding insights and marketing strategies that are driving the new downtown — insights that apply to your business or organization as well.

The program is from 3:30 to 4:30, with time for networking before and after.


$5.00 Member

$10.00 Non-Member

$5.00 Students


Capital Ale House
41 Court Square
Harrisonburg, VA 22801