STOP IT: Marketing Practices that May Be Harming Your Business

November 17, 2015
5:30 PM to 7:30 PM

Join us for an event on marketing no-nos and how you can get more from your digital investment with speaker Shade Wilson, Director of Digital Strategy at Elevation.

Couple things you'll want to know about this event:

  1. The event will be held in Pavillion II at the Boar's Head.
  2. All CVAAMA members can bring a non-member guest to this event for FREE! (Just select the "Member with Non-Member Guest" option during registration.)

Get More From Your Digital Investment

When it comes to marketing trends, the hype cycle is alive and well with promises and predications associated with every new development and platform. Guest speaker Shade Wilson will discuss the pitfalls of following outdated advice for your business’s digital marketing and reveal how you can take advantage of trends and tools to get to what matters most – delivering results.

You’ll walk away with answers to:

  •          The first thing you should do to improve marketing
  •          Why the right traffic is always better than more traffic
  •          How brand and engagement still matter for digital
  •          Which marketing trends are most relevant to you
  •          Where to invest your marketing dollars for digital impact

About the Speaker

Central VA AMA speaker Shade Wilson

Shade Wilson, director of digital strategy at Richmond-based advertising agency Elevation, is an integrated marketing professional with corporate and agency experience in branding, digital marketing and direct marketing programs for consumer and B2B audiences in North America and Europe.  

A speaker, teacher and coach, Shade has been a presenter at Internet Summit, INBOUND 2013, the Interactive Marketing Association conference and other advertising and marketing industry events.


$15.00 Member

$15.00 Member with Non-Member Guest

$25.00 Non-Member

$5.00 Student


Boar’s Head Inn (Pavillion II)
200 Ednam Drive
Charlottesville, VA 22903