The (Incomplete, Entirely Adaptable) Rules of Modern Marketing Strategy

September 15, 2015
5:30 PM to 7:30 PM

Join us for an event on message creation and brand strategy with John Lane, Chief Strategy Officer for Centerline Digital.

The narrow, "controlled" rules of marketing no longer apply.

Our event speaker John Lane will talk about the new, more agile rules of marketing—how many different messages are needed to express brand value; and about the idea of "storylines" in order to better target often diverse audiences with those varied messages. John will work through the process of making anchor content and "in the moment" content that works together. And discuss how to connect moments—every opportunity to communicate—with appropriate content.

About the Speaker

Central VA AMA Speaker John Lane John Lane (@johnvlane) is the Chief Strategy Officer for Centerline Digital, a company based in Raleigh, NC, providing strategic, modern marketing solutions for some of the world’s most influential companies, like IBM, GE and Lowe’s Home Improvement.

Read John's Blogs | Connect with John on LinkedIn 

John's recent speaking engangements include:

  • Minnesota Interactive Marketing Association (MIMA) Summit: “The Content Marketing Art of War”
  • Digital Marketing for Business: “How To Walk on the Sea of Content”
  • The Context Conference: “Content Marketing Art and Science”
  • Triangle AMA High Five Conference: “Big Picture, Little Details: Putting Content Marketing Theories to Work”


$15.00 AMA Member

$25.00 Non-Member

$5.00 Student


Boar’s Head Inn (Hearth Room)
200 Ednam Drive
Charlottesville, VA 22903