Optimizing and Measuring Conversions

June 16, 2015
5:30 PM to 7:30 PM

Learn about advanced tracking in Google Analytics, plus why landing pages should be in your marketing arsenal.

Note: This event was originally scheduled for April 21.

Tracking Data That Matters in Google Analytics

Dive into the deep end of the Google Analytics pool and learn about advanced tracking.  We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.

Presented by Adam Smith, Director of Technology, Marketing Mojo

Adam Smith, Director of Technology, Marketing MojoAdam serves as the Director of Technology for Marketing Mojo, assisting clients with web development issues to ensure smooth delivery of digital marketing efforts. Prior to joining Marketing Mojo, Adam served as the Director of Web Development at Mary Baldwin College for ten years. In addition, he ran an independent web development firm that focused primarily on small business and non-profit sites in Staunton, VA.

Landing Page Optimization Basics

Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.

Presented by Jenny DeGraff, Director of Design Optimization, Marketing Mojo

Jenny DeGraff, Director of Design Optimization, Marketing MojoJenny is the Director of Design Optimization at Marketing Mojo. She has a BFA in Graphic Design and a background in project management and design for higher education, non-profit, small business, and medical publishing. Jenny has a passion for marketing and brings a creative eye and an analytical mind to her optimization and design approach, leveraging her expertise in design strategy, project management, and conversion optimization to develop well-crafted, intuitive user experiences that lead to improved demand generation.


$15.00 AMA Member

$25.00 Non-Member

$5.00 Student

$15.00 CBIC Member


Pavilion Board Room at Boar’s Head Inn
200 Ednam Drive
Charlottesville, VA 22903