Workshop: Using Photography to Enhance Your Digital Marketing

March 24, 2015
5:30 PM to 7:30 PM

Compelling visuals mean more clicks, more sharing, more engagement and more sales.

Compelling visuals mean more clicks, more sharing, more engagement and more sales. But, how often do we look at photography designed to enhance our content and feel as though the poor lighting or framing is a distraction or the photography doesn’t fit with the concepts around the message.

Bring your digital camera or phone to this workshop and you will learn:

  • Why great photography is essential to your marketing and communication outreach
  • Some simple techniques to accommodate poor lighting
  • Different framing techniques
  • Advantages and disadvantages to smartphone cameras
  • Best times to take black and white photographs
  • How to make your photographs complement your concepts
  • And other essential skills to creating great visuals

The format will include an information and education session followed by time to take personal photographs. In the final segment, Tod Cohen will review and discuss some attendee’s images and answer questions.


Tod Cohen photography workshop for marketingTod Cohen is owner of Tod Cohen Photography. Tod has a background in photojournalism, and has a successful wedding, bar/bat mitzvah, and family photography business that serves the Mid-Atlantic region. In addition to leading creative photography workshops, he owns a photography franchise documenting students and youth sports (TSS Photography).  Tod has lived and worked in Charlottesville since 1989.


$15.00 AMA Member

$25.00 Non-Member

$5.00 Student


Boar’s Head Inn (Hearth Room)
200 Ednam Drive
Charlottesville, VA 22903