Using Video Online: Enhancing your Website and Social Outreach

March 03, 2015
5:30 PM to 7:30 PM

Join us for a panel discussion on how to leverage your videos online.

Incorporating visuals into our marketing channels is increasingly essential. Studies show content with good images and video gets 94% more views than text-only content.

At this Cville AMA event a panel of four video production experts will share insights into what kind of video, and what levels of production, are both appropriate and cost-effective. They'll also share some great examples of videos that worked—and some that didn't work.

(This event was originially scheduled for 2/7, but postponed because of the snow.)

Online video marketing in Charlottesville, VA event panelists


Blake DeMaso

A native of Charlottesville Virginia, Blake is the owner and President of Summit Publishing and Mountain High Media. Mountain High Media, a full-service advertising agency, was started primarily as a catalog company that served the outdoor industry 10 years ago and has grown to provide a wide range of services and includes clients in industries such as travel, outdoor recreation, craft beverage, education and real estate. With headquarters in Charlottesville, Summit Publishing and Mountain High Media have additional offices in Asheville, NC and Boulder, CO. Mountain High Media won the Digital Marketing category in last year's Excellence in Marketing Awards (EMMAs) for their online videos and promotions for the Infamous Stringdusters.

Dan Fellows

Dan is head of Business Development at Paladin Media Group. Dan has over 30 years of experience in business. From executive in a large corporate environment to General Manager of a regional family owned (not his) retail enterprise to owning his own company. Dan’s focus has always been marketing and sales.  

Joey Groah

Joey is a producer and director at DIGICO Shoot | Post | Design, a creative firm specializing video and motion design for marketing, advertising, and corporate communications. Joey works with clients in a variety of fields including technology, healthcare, higher education, retail, manufacturing, and the public sector. Outside of DIGICO Joey volunteers on boards and committees with the Shenandoah Valley Technology Council where he currently serves as President, the Central Virginia American Marketing Association and its Valley chapter, the Charlottesville Business Innovation Council’s marketing committee, and the Explore More Children’s Museum marketing committee. Joey and his wife Amy live in Charlottesville, and for once are looking forward to April 15th and the arrival of a new addition to their family.

Andy Vanhook

Andy is the Imaginative Producer for Appeal Production, a video marketing firm based in Harrisonburg. He has been producing video for over 15 years and has traveled all over the United States, Mexico and Canada to create video for clients that range from 'small mom n' pop' to multi-million dollar international corporations.


$15.00 AMA Member

$25.00 Non-Member

$5.00 Student


Boar’s Head Inn (Hearth Room)
200 Ednam Drive
Charlottesville, VA 22903