Think Outside the Bowl

August 07, 2018
11:45 AM to 3:45 PM

Join us for a lunchtime presentation and afternoon workshop with international speakers Stan Phelps and Evan Carroll. Learn how to make your business stand out in a sea of sameness.

Presentation (1 hour): Amplifying Weirdness & Embracing Weakness to Stand Out In Business

True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This keynote presentation, based upon Pink Goldfish, shows the seven ways to leverage what makes you unique and wonder-full in business. As a result of this keynote session, participants will get equipped with how to uncover weakness and weirdness in their DNA, understand how to design in order to amplify uniqueness and gain a deeper appreciation for the need to exceed customer expectations.

All tickets include a cold lunch and beverages.

About the Speakers

Stan Phelps (@StanPhelpsPG) and Evan Carroll (@EvanCarroll) have presented for 25+ AMA Chapters across North America.

Stan PhelpsA TEDx Speaker, Forbes Contributor, and author of the Purple Goldfish business strategy book series, Stan Phelps has spoken on every inhabited continent, in over a dozen countries (US, Canada, UK, Spain, The Netherlands, Germany, Russia, France, Peru, Ecuador, Australia, Bahrain, Malaysia, Israel, Japan and Sweden) for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline, Tesco, Ricoh and Citi. Stan challenges leaders to think differently about their most important stakeholders: customers and employees.

Evan Carroll

Evan Carroll is an NPR, CBS, and New York Times featured author, keynote speaker, and veteran SXSW presenter who humanizes technology to connect with customers, engage employees and drive a stronger bottom line.


Workshop (2 hours): Bringing Purple Goldfish Strategy to Your Organization

Based on the Purple Goldfish Series of books, this workshop challenges attendees to think differently about their customers and employees and do the little things that make a big difference in customer experience. Creating change, however, is an uphill battle and not knowing how to start can stop even the best companies from moving forward. That ends here.

In this workshop, authors Stan Phelps and Evan Carroll will reveal the ways companies are using little things to improve customer experience and leave you with the tools to implement customer experience programs in your company. After the workshop you will be able to:

  • Identify the opportunities for change in your company
  • Achieve buy-in from key stakeholders
  • Create an action-oriented plan for success
  • Deploy customer experience programs effectively across your entire organization

Throughout the session, they will provide inspirational case studies, real-world design exercises, and a process you can use to proliferate Purple Goldfish Thinking throughout your organization. You’ll leave prepared and inspired to create real change for your customers and your business.



11:45 - 12:05 - Registration & Lunch Pick-Up
12:05 - 12:55 - Presentation
12:55 - 1:05 -   Q&A
 1:05 -  1:15 -  Break
 1:15 -  3:45 -  Workshop


$10.00 Presentation Only (AMA Member)

$20.00 Presentation Only (Non-Member)

$10.00 Presentation Only (Student)

$30.00 Presentation + Workshop (AMA Member)

$30.00 Presentation + Workshop (Student)

$45.00 Presentation + Workshop (Non-Member)


100 5th Street NE
Charlottesville, VA 22902