When Marketing and Politics Collide: Panel Discussion

January 17, 2018
5:30 PM to 7:30 PM

These days, everything is political…even marketing. When do you take a stance?

In the past year, many businesses and organizations have grappled with whether to take a stand on politics or to stay quiet. And Charlottesville-based businesses wonder how to talk to customers and other stakeholders about the events of August 11th & 12th.

In our January event, a panel of local experts in communications, branding and ethics will discuss how to handle politics from a marketing perspective. Join us in tackling some of the tough questions facing the local business community: When should a business get political? How can local companies reassure their customers? How should business owners and marketers respond to upsetting (but politically-charged) events?

The Moderator

Jason ChupickJason Chupick (@JasonChupick‏) is a public relations professional with experience representing a range of media and technology startups and corporations. He's a senior advisor to Sparkpr in San Francisco and Kivvit Public Affairs in Washington, DC. He works with several clients including UVA's McIntire School of Commerce.

He is also an experienced writer and award-winning content marketer. He is the founding editor of Adweek’s PRNewser, a leading source of news and commentary on the public relations industry.

Connect with Jason on LinkedIn

The Panelists

Marijean Jaggers, AMA panelist speakerMarijean (Jaggers) Oldham (@Marijean), a social media specialist and public relations professional, is president and CEO of Jaggers Communications, a strategic communications firm based in Charlottesville, Va.

Marijean provides education and counsel to clients in several industries using communications strategy to further business goals. With a strong commitment to community, Marijean serves as a volunteer for Building Goodness Foundation and Legal Aid Justice Center. She has also devoted time and effort as a board member of the American Diabetes Association. She is a graduate of Lindenwood University where she earned a Bachelor of Arts in English. In 2014, Marijean authored the book 100 Things to Do In Charlottesville Before You Die.

In her spare time, Marijean bakes pies competitively. Connect with Marijean on LinkedIn

Jon Thompson, AMA panelist speakerJonathan Thompson (@hoo4lifeis the Accounts Director at the Charlottesville-based design agency Journey Group. He has spent a decade building brands through strategic communications and marketing partnerships. Journey Group serves brands in the humanitarian, education and cultural institution spaces. As such, Jon’s clients often communicate at the intersection of brand and policy. Jon is a two-time graduate of the University of Virginia. 

Connect with Jon on LinkedIn

Jennifer Phillips, AMA panelist speakerJennifer Phillips (@jlpstrategy) is an executive coach, management consultant, and ethicist. Before founding JLP Strategy in 2016, she worked as Chief Strategy Officer for Avalon Consulting Group, a prominent direct response fundraising agency in Washington, DC. She holds a Ph.D. in theological ethics from the University of Virginia, where she is also a member of the adjunct faculty. In addition, Jenny serves as vice-president on the founding board of Congregate Charlottesville, which was recently featured for its anti-racist work on CBS News's Faith on the FrontlinesShe also loves Virginia beer, the Chesapeake Bay, and loud music.

Connect with Jenny on LinkedIn

Tickets

$10.00 AMA Member

$20.00 Non-Member

$5.00 Student

Location

Studio IX
969 2nd St SE
Charlottesville, VA 22902
http://www.studioix.co/

Directions