News

Valley AMA Hits 2016 Running with Its Spring Speakers Series

Harrisonburg, Va — The Valley subchapter of the American Marketing Association is proud to be hosting three amazing speakers who are willing to share their expertise with Valley AMA members in spring 2016. Shenandoah Marketing Events: February-April 2016 What Every Marketer Needs to Know Abo...

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Quick Marketing Lessons from 2015

As we look forward to another great year of events and speaker presentations in 2016, we wanted to take a quick look back at 2015. This year we had great events every month with presenters from across the region and neighboring states. We heard many critical insights and proven techniques for reachi...

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Marketing Musings: November 2015

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. Red Cup Rumble Just when I didn’t think we could talk about Starbucks any more (and I’m a fan of the brand–gold card and all!), they put our Peppermint Mocha in a red cup and wham, the controversy of the century...

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Marketing Musings: October 2015

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. Your Brand + New Facebook Emoticons Earlier this month, Facebook previewed six new emoticons that will potentially join the ‘Like’ button as responses to content. They are: "love," "haha," "yay," "wow," "sad," and "an...

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Valley AMA Honors the Man Behind Harrisonburg’s Downtown Rebirth

Eddie Bumbaugh named the Valley AMA Marketer of the Year Eddie Bumbaugh, Executive Director of the Harrisonburg Downtown Renaissance (HDR), has long been a beloved and honored figure in the Harrisonburg area. On Wednesday, October 13, the Valley AMA (a subchapter of Central Virginia AMA) made it of...

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A Look Inside: AMA’s 2015 Annual Conference

By Sarah Elson-Staniunas, Director of Business Relations, Massanutten Resort The American Marketing Association’s annual conference just wrapped up at the end of September. I had the opportunity to attend this fantastic event, while scoping out Austin, TX. The agenda and speaker lineup was on...

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Marketing Musings: September 2015

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. This month MJ shares her two takeaways for marketers from the latest Apple event. 3D Touch Technology Outside of the rose gold color option for iPhone 6s, the introduction of touch technology is the most exciting change for the new...

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