News

Marketing Musings: November 2015

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. Red Cup Rumble Just when I didn’t think we could talk about Starbucks any more (and I’m a fan of the brand–gold card and all!), they put our Peppermint Mocha in a red cup and wham, the controversy of the century...

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Marketing Musings: October 2015

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. Your Brand + New Facebook Emoticons Earlier this month, Facebook previewed six new emoticons that will potentially join the ‘Like’ button as responses to content. They are: "love," "haha," "yay," "wow," "sad," and "an...

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Valley AMA Honors the Man Behind Harrisonburg’s Downtown Rebirth

Eddie Bumbaugh named the Valley AMA Marketer of the Year Eddie Bumbaugh, Executive Director of the Harrisonburg Downtown Renaissance (HDR), has long been a beloved and honored figure in the Harrisonburg area. On Wednesday, October 13, the Valley AMA (a subchapter of Central Virginia AMA) made it of...

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A Look Inside: AMA’s 2015 Annual Conference

By Sarah Elson-Staniunas, Director of Business Relations, Massanutten Resort The American Marketing Association’s annual conference just wrapped up at the end of September. I had the opportunity to attend this fantastic event, while scoping out Austin, TX. The agenda and speaker lineup was on...

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Marketing Musings: September 2015

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. This month MJ shares her two takeaways for marketers from the latest Apple event. 3D Touch Technology Outside of the rose gold color option for iPhone 6s, the introduction of touch technology is the most exciting change for the new...

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Local AMA Member Organization Nominated for Emmy Award

Paladin Media Group Receives an Emmy Nomination for Instructional ProgrammingThe First MOOC Nominated for an Emmy Award (Charlottesville, Va.) - The National Academy of Television Arts and Sciences has nominated Paladin Media Group in the category Best Instructional Programming for UVA Professor La...

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Central Virginia Marketers Sweep Annual Marketing Awards

Some of the region’s best known marketers and promising newcomers earned top honors at Tuesday’s annual Excellence in Marketing Awards (EMMAs), held at the Old Metropolitan in downtown Charlottesville. The EMMAs are the premier event of the Central Virginia American Marketing Associatio...

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