News

9 Take-aways for Using Video on Social

Below are the top take-aways from our 5/17 panel discussion on 5/17: Using Video Effectively on Social Media. 1. No one turns on the volume for video. It's very likely that users watching your video on Instagram and Facebook will be watching it on mute, so consider including captions or making s...

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AMA Debuts Global Brand Identity

Today the American Marketing Association (AMA) unveiled our new new brand identity and logo that reflects both the transformation of the organization and its vision for the future. Since 1937, the AMA has been the pre-eminent force in marketing for thought leadership and valued relationships a...

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Announcement About the 2016 EMMA Awards and Gala

A Message from the President We are excited to announce that the American Marketing Association Central Virginia Chapter's EMMA Awards and Gala will be held in fall 2016! For the past 25+ years, the EMMA Awards and Gala has celebrated the best of marketing in the Central Virginia region. Agencies,...

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Facebook’s Taking Over. What Does That Mean for Your Small Business?

By Megan Rowe, AMA Member and Volunteer The Washington Post recently published a brilliantly-titled piece called “How Facebook Is Slowly Eating the Rest of the Internet.” Of course, I first read this on my phone while killing time somewhere, thanks to Instant Articles. The Post piece p...

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Social Media Marketing in 2016 and Beyond (Infographic)

By Matt Banner, Blogger & Author, @BlastYourBlog As we make our way through 2016, social media platforms will continue to dominate as a means of marketing new and existing brands to consumers. Whether it’s engaging your audience, promoting your content, or simply trying to grow your bra...

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Marketing Musings: February 2016

Monthly memo by CVAAMA member MJ Arquette on hot marketing topics. Tumultuous Twitter? The last few weeks have been rough in the Twitterverse. In January, the reorganization of upper management spurred departures by 5 key executives and over the past couple of days, you may have noticed #RIPTwit...

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Valley AMA Hits 2016 Running with Its Spring Speakers Series

Harrisonburg, Va — The Valley subchapter of the American Marketing Association is proud to be hosting three amazing speakers who are willing to share their expertise with Valley AMA members in spring 2016. Shenandoah Marketing Events: February-April 2016 What Every Marketer Needs to Know Abo...

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